110克酸奶賣19元！“雪糕刺客”之後，又來了“酸奶土匪”……

本文轉自：中國日報網

今年夏天，“雪糕刺客”深深刺中了大家的錢包。或許是迫於壓力，“雪糕刺客”鍾薛高近日被爆在多個線下渠道降價，最低甚至降到6。5元/個，從貴族到平民華麗轉身。

然而“刺傷錢包”大業卻似乎沒有式微。在便利店冰櫃這方領土，“刺傷錢包”大旗已經交給了五顏六色，包裝精美的各式酸奶，價格從你記憶中的4到6塊，飆升到十幾塊。

圖源：微博

相比起雪糕刺客對價格的遮遮掩掩，最後傷人於無形，酸奶卻是大大方方，明碼標價，童叟無欺，被網友笑稱是“土匪”。

After China has seen a price hike in ice creams over recent years， which are playfully nicknamed “ice cream assassins” by Chinese netizens， here comes fancy yogurt that may also “stab” your wallet。 Wrapped in delicate and colorful packaging， yogurt in China has also skyrocketed in price， from 4 to 6 yuan， to around 10 to 20。

You would end up being “stabbed unawares” by “ice cream assassins” by their prices because they seemingly look and taste the same despite the higher costs。 But these “superior” yogurts justify their costs and never hide their prices。 Netizens hence mocked these new yogurts as “bandits”。

短短几年，便利店、精品商超的酸奶貨架除蒙牛、伊利、三元、光明等傳統品牌的酸奶外，卡士、簡愛、樂純、北海牧場、吾島等酸奶新勢力也漸漸嶄露頭角。這些酸奶有多紅呢？在小紅書上搜索酸奶，有超過332萬筆記，以測評各種新式酸奶居多，緊跟其後的是使用者分享酸奶碗的各種做法。

圖源：小紅書

但到底是什麼原因令酸奶身份逆襲，成為市場“新貴”呢？

首先，高階的酸奶往往只需最簡單的配料。

近年來，“零糖零脂”、“低糖低脂”、“高蛋白”、“低碳水”這些順應消費者追求健康需求的元素成為酸奶包裝上最常見的介紹，也成為加價砝碼：如100克和潤0脂0糖高蛋白希臘酸奶售價13。3元，110克的新希望致輕0蔗糖酸奶19。6元。另外，如益生菌、咖啡因和透明質酸鈉等成分，也紛紛“入駐”酸奶。功能做了加法，價格也做了加法。

Elements like “sugar free”， “low fat”， “high protein” and “low carb” are often seen on the packages of yogurt sold in China market。 These elements contribute to a price rise。 A yogurt under the brand He Run， which claims to be “zero fat， zero sugar and high protein”， costs 13。3 yuan for 100g。

Meanwhile， ingredients like probiotics， caffeine and sodium hyaluronate are added to yogurt to answer customers’ demands in health and beauty。 These are also factors that have impacts on pricing。

［Photo/pexels］

層出不窮的新口味、酸奶額外搭配配料包等操作也刺激著酸奶價格的上漲。北海牧場140克白葡萄流心茉莉味酸奶售價12。5元，今時代零食酸奶牛油果燕麥果粒售價14。2元。

In addition， various new flavors and additional snacks， like dried fruit and crunchy oat flakes that are sold with yogurt， bring up the price as well。

但對於現制酸奶這種王者來說，上述這些酸奶都只是“青銅”而已。被譽為“酸奶中的愛馬仕”的Blueglass品牌，一杯酸奶售價在25-45元不等。

在北上廣深這些一線城市裡，大量相對小型的現制酸奶品牌也正出現在街頭巷尾。它們用製作茶飲的方式去賣酸奶，商家會新增紫米、燕麥、水果顆粒等小料，定價多在15-30元區間。

Yogurt that sold in Blueglass， a brand dubbed the “Hermes of yogurt”， is priced at 25 to 45 yuan。 A rising number of similar brands emerged in Beijing， Shanghai， Guangzhou and Shenzhen — all first-tier cities in China。 They sell yogurt in a way more or less like selling milk tea – with toppings like oat flakes， assorted fruits and jelly。 Prices range from 15 to 30 yuan。

你覺得酸奶是土匪嗎？

編輯：吳瑋瑩